Some people believe good website design is expensive. This is true since you generally get what you paid for. However, how often do we stop to think about how expensive bad web design can be?
Having a website is a basic operational requirement, much like having a phone. Still, while some companies spend hundreds of thousands, others who have felt the "need" have spent the bare minimum to create a basic looking and functioning site to establish their Web presence.
Things have continued to evolve. In most every industry, the standards of professionalism have continued to rise. Having a bad website is now a new way to stand out, but not in a good way.
Here's how a bad website can compromise your business:
- A website with bad graphic design is often the first impression someone will have of your firm. You may have a nice sign, a pleasant reception area, perhaps your employees dress professionally. But if a visitor goes to your Website first, they won't see any of it.
- A website with text that is dated, at best, lets people know you don't keep things up do date. At worst it may continue to promote an image or message that you no longer wish to present.
- A website with bad functionality can drive a visitor away in frustration. It's unlikely the visitor will come back, either to your Website or to your office. Broken links, images that never load, forms that ask for information but don't deliver, back-buttons that won't go back, all cause people to click away as quick as they can.
- A website that makes promises will cause great problems if you don't deliver. Do you offer products, mailings, or newsletters? Do your promise information, instructions, prices, or answers to great questions? If you do, and people come to your site and navigate, register, or order, then you will look bad if you don't deliver.
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