What is W3C?
W3C is World Wide Web Consortium (W3C), an international standard organization for World Wide Web (WWW). It was established in 1994 to develop standards that would resolve the difference in technologies, development and creation of content for the Internet. The W3C is free online Validation Service used by many SEO professionals to ensure their websites comply with web standards.
A valid web site is a good business investment
A W3C standards compliant web site has some surprising benefits. A valid site is easier to maintain, upgrade, expand and therefore far less costly in the long term. Operating costs in terms of bandwidth usage, are lower due to increased efficiency. Using valid markup allows any competent person to maintain the site validation. A valid foundation means you're not dependant on any one service provider to maintain the site. Valid web pages load faster because the web browser doesn't need to compensate for poor page code. This can really help visitors to navigate around your site more quickly. A user friendly website is simply, good business.
Valid website pages will eventually rank higher
The more sophisticated the search engine, the more important valid pages on your website becomes. Every search engine organization is working to constantly improve the quality of their search results. Websites that have too many markup errors are already being de-indexed by some search engines and dropped from their databases. In the future, invalid, poor quality websites could lose ranking position in dramatic fashion. Valid web sites are very simple for search engines to crawl, index and rank. Validated web site design is your assurance of longevity at the top of the search results. You can't begin to solve your customers' problems, if they can't find your business information pages on a search engine results page!
So, why would one take the risk of having bad web site code, if good web site code will help visitors and search engines?
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