The "W3C" was established in 1994 to guide the web to its full potential by developing standards and protocols that promote innovation while assuring interoperability and accessibility. In addition to guaranteeing error-free websites and stylesheets, validating compliance with W3C standards helps assure that all users regardless of culture, language, education, ability, material resources, access devices or physical limitations have access to your website.
W3C compliance enables your websites to be more easily accessible thereby providing web surfers improved user experience. Compliance paves the way for accessing the web using different devices such as personal computers, mobile phones, and laptops among others no matter what browser is used. It enables the websites to look and function in closely similar fashion despite the use of different browsers or devices. This allows emphasis on the website content which makes it a significant factor for your site to get indexed since spiders crawl websites with relevant and useful content.
By making your website cross-browser compatible, you penetrate the large number of web surfers which then increases your site visitors. If the site visitors are pleased and satisfied when they view and navigate your website, they are likely to become your frequent site visitors.
W3C compliant websites pages will eventually rank higher in search engines:
The more sophisticated the search engine, the more important W3C validation on your website becomes. Every search engine organization is working to constantly improve the quality of their search results. Websites that have too many errors are already being de-indexed by some search engines and dropped from their databases. In the future, invalid, poor quality websites will lose ranking position in dramatic fashion. W3C compliant websites are very simple for search engines to crawl, index and rank. Validated website design is your assurance of longevity at the top of the search results. You can't begin to solve your customers' problems, if they can't find your business website on a search engine results page!
So, why would one take the risk of having bad website code, if good website code will help visitors and search engines?
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