1. Keyword Research
Proper research assures that your website is Optimized around the keywords most often used by the customers. Without proper research, Optimization is likely to yield poor results.
2. Identifying your Competition
After selecting the best keywords, it is important to know which websites rank highest in the major Search Engines. Websites that appear the most often are referred to as your ‘Competition.'
3. Evaluating your Competition
Comparing your website to your Competition helps us to give an idea of where the initial efforts of Optimization should be focused.
4. Detailed Website Analysis
A more detailed analysis of the your website provides the details necessary to plan a successful Optimization.
5. Creating a Strategic Timeline
A timeline of events is created and made available so that you can benchmark progress made during Optimization.
6. Optimization
The following elements need be created and / or Optimized for the selected set of keywords:
- Meta-tags & Title tag
- Hyperlink Optimization
- Image Alt tags
- Content Optimization
- HTML Site Map
- XML Site Map
- Website Structure Analysis
- Robot.txt file
- One-way links
- Directory links
- Reciprocal links
- Themed link directory
- In some cases, additional content pages may also need to be created.
7. Measuring & Reporting the Results
- Measure goals and objectives key to your website success
- Make your web-pages more sticky
- Refine your keyword strategy and identify new keyword opportunities
- Measure and enhance visitor loyalty
- Improve your conversion rates of calls to action
- Track the impact of any change to your website
- Significantly reduce your bounce rate
- Improve sales funnel conversions
- Increase page views per visit
Also see:
White-Hat SEO Tactics
Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine optimization tactic. |
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Black-Hat SEO Tactics
This is probably one of the most commonly abused forms of search engine spam. |
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